Lightroom 101

From Import to Export create a powerful photo editing workflow to spend less time wondering what sliders do what and spend more time shooting what you love!

If you’re new to photography and are looking to create jaw dropping images, then you already know you need a solid editing workflow.


So I'll spare you the spiel…

This has already been drilled deep into your photography DNA

You probably already know that learning how to successfully edit and manage your ever growing photo collection is the single most important thing that will allow you to maximizing your time and show off your beautiful work to the world.

You’ve probably also heard that Adobe Lightroom is the industry standard when it comes to editing and organizing photo collections.

Having an solid understanding of why and how to edit your photos, means you can...

Command Higher Rates

In a survey by the Knot, 62% of couples said they would pay more to receive their photos quicker. Just imagine your clients reaction when you are able to deliver their photos in under a week. While other photographers can take months to deliver a photoshoot you will be the hero who saves the day.

Create Raving Fans Of Your Work

Editing isn’t about fixing problems in an image, it is often about creating a signature style. Your stamp that makes any one of your images instantly recognizable to those who see it.

Never Run Out Of Social Media Content

By creating a folder of images that automatically updates with your favorite photos from each session you will always have fresh and beautiful images to share. Having a Best Of end of the year blog post is one of the most trafficked blogs you can write and now you'll be able to create one for yourself in minutes, not weeks.

Learn To Edit? Awesome!

But Where The Heck Do I Start??

Here’s why most would-be photographers abandon learning to use Lightroom

  • Without a step by step plan to use it, most would-be photographers get completely lost.
  • They fall victim to the paralyzing tech hangups (everyone on youtube makes it look soooo easy!), and have a no clarity for knowing exactly when an image is finished.

Therefore having a reliable Lightroom workflow is one of the few things you NEED to get right the first time!

In all likelihood your competitors have either failed in their journey to learn effective editing or are editing their photos in a way their clients don't even find pleasing.

Which means…

There’s still a golden opportunity for you to jump in, clean up the mess and create an editing style you're in love with!

That is… if you can avoid the same Lightroom mistakes everyone else is making.

 

5 Reasons Why You Haven't Learned How To Use Lightroom Classic

Reason 1 - Don’t have time to learn Lightroom

Lightroom will save you hours upon hours of time by allowing you to edit multiple photos at a time. Spend an afternoon learning how to use Lightroom and you'll be able to cut your editing time in more than half.

Reason 2 - Lightroom seems complicated

Driving a car, spreading peanut butter on bread, tying your shoes. All of these things seem difficult to children, but have all become second nature to you by now. You're in a learning stage where everything is new and seems difficult. That's normal. When in reality, just like driving a car, Lightroom Classic is very simple when you’re taught step by step the process to get going.

Reason 3 - Isn't Lightroom just for Professionals

While Lightroom is the preferred choice of many professionals, the real value comes in being able to organize your ever growing library of photos. Which increasingly everyone needs regardless of whether you make money with your camera or not. It’s the same way a professional chef might use a $1000 mixer to create their award winning pastries, you can still use it to make your moms chocolate chip cookies.

Reason 4 - You're still working on your camera skills

When you know HOW a tool works you can make a better product. A “Brenizer Photo” is a method of taking multiple images and then stitching the photos together digitally in Lightroom. The editing tool created a way to physically shoot differently. Being competent with your camera is important but not required to start.

Reason 5 - You Think Edited Images Can't Look Natural

We see images everyday that are clearly edited heavily. It is understandable to think that editing is a form of manipulation. Truth is professionals with decades of experience edit their photos to put their signature look on them. You may see greens a bit more minty or more neon than I do. It’s your job to put your signature on an image in the way you see light and color. Everyday, photographers like Annie Leibovitz, Jerry Ghionis, Vanessa Joy, and Platon edit their photos to make them more real to life according to how they see the world.


It’s time you take editing seriously too and approach it accordingly.

And with your permission, that’s what I’d LOVE to show you how to create!

Introducing Lightroom 101

From Import to Export, quickly create a powerful photo editing workflow to spend less time wondering what sliders do what, and spend more time shooting what you love.

I’ve taken everything I’ve learned from using Lightroom both personally and professionally for the last 10 years and more than 100 weddings and I want to give it to you!

Lightroom 101 Is the first program of its kind that…

Is Built with Rapid Implementation In Mind.

No filler, no useless modules, no trendy editing styles that are hot today but will be outdated next month and cause you nothing but overwhelm and sabotage your overall progress.

Teaches You to Think Smart Long Term

The 80/20 of how to best organize your photos that will even set you apart from most “Experts”

Perfectly Balances Strategy and Artistic Expression

Lightroom isn't all about hard and fast rules but exploring and flexing your artistic muscles too which is why I take nothing for granted and break down what each slider does what and how you can use it to make a photo that really stands out, while following my step by step system.

Let’s take an in depth look into the courses content.



Module 1 : Formal Introduction

Here you will be formally introduced to Adobe Lightroom Classic and Lightroom CC along with all of its powerful functions. You'll learn where everything is stored in Lightroom, why I use Lightroom over Photoshop, how to know for yourself, and all the important terms you need to know broken down in an easy to understand way.

Module 2 : Import and Organize

We will be importing our first photos into Lightroom Classic with intention. No longer will you just import and find later. This is the foundation of how powerful Lightroom is. We will build a strong organizational strategy that takes no time to set up. You will also learn how to protect your images from being stolen online and how to create smart folders that automatically update with your best images.

Module 3 : Global Editing

In this step we will be making our first edits to our images and go through each panel to discover what each slider does and exactly how to use it to enhance the uniqueness of your photos.

Module 4 : Local Editing

Sometimes a photo needs a bit more help to bring attention to your subject or remove a distracting loose hair. This is where we will explore the powerful capabilities Lightroom has that were previously only available in more advanced editors like Photoshop. Look at you making big moves!!

Module 5 : Live Editing Session

As much as I love to learn what each tool does sometimes it clicks best when I see how they are used together in a real life editing session. You'll see me walk through the step by step process to create photos I can't wait to deliver to my clients. You will also learn once and for all the power of batch processing!

Module 6 : Exporting

This is the final step in the process, planting your flag in the ground that you are done and happy with your image and excited to share it with the world. How we export our photos will have as much of an effect on our viewer as the edit itself and knowing how to resize, whether or not you should sharpen your photo, and what the heck DPI is. We will tackle these options 1 by 1 and build you a solid export preset saving you time and the headache of past long upload times and running out of hard drive space!

Let me say this upfront

Lightroom 101 is the most comprehensive, step by step, fastest way for photographers who are excited about creating stand out images, to learn Adobe Lightroom

My Guarantee and the Fine Print:

Lightroom 101 is everything you need to import, organize, and edit your photos at the guidance of this course.

If you don't feel totally confident with your edits and motivated by your newfound speed and organizational workflow, simply reach out, show me you have done the work, and I will give you a full refund on your investment.


You Have Nothing to Lose!

Get started now!



 

Frequently Asked Questions


Q1: I’ve seen Lightroom courses sell for a fraction of this price, what makes Lightroom 101 different?
I have seen them too, in fact I have bought several of them when I was just getting started. The sad truth is they were like watching someone read a thick technical manual where there was more explaining the smallest of details leaving me to figure it out on my own rather than showing me how it all works to make a better photo! In the end I spent close to a thousand dollars on various courses and hundreds of hours in frustration trying to piece the info together to make it right for me. Think of Lightroom 101 as a friend sitting next to you at your computer showing you what buttons do what and how to use them to make a better photo!
Q2: What If I Don’t Have Time To Learn Lightroom?
As a parent to the wildest 5-year-old this side of the Mississippi, I understand how hard it is to find “free” time for ourselves. The truth is many other would-be photographers feel the same way and will ultimately give up because they don’t make time for what's important to them. This leaves you with a HUGE opportunity to get ahead and make real tangible progress to becoming the photographer you were meant to be. I have also made sure this course is free of any unnecessary lessons or filler, teaching you only what you need to know now, step-by-step. Freeing you of the mental weight of wondering how much potential your photo could have if you only knew how to use Lightroom.
Q3: Isn’t editing your photos cheating?
Photographers have been editing their photos for more than a century! Photography is simply a form of storytelling. It is your job to tell the best story you can by using all the tools at your disposal. New photographers often think that editing a photo is to fix the mistakes made while shooting but as you get better with your camera you discover that editing helps you tell a story better unique to you. This is why great photographers make such an impact. They have learned and mastered the ability to use editing as a way to enrich the story rather than hide mistakes.
Q4: I really want to dive in but am worried I’ll get overwhelmed and lose focus.
Overwhelm happens when you don't have an actionable, easy to follow, proven path to stick to. I have created Lightroom 101 to be the antithesis of overwhelming. You’re not going to do it all at once. You're going to follow the detailed, step-by-step lessons. So as long as you don't just skip around willy nilly, then I promise to keep you on track.
Q5: How long will I have access to Lightroom 101?
Have you ever watched a movie for a second time to find something you didn't notice the first? Yeah me too. You will have lifetime access to Lightroom 101. As your skills grow as a photographer you will be able to come back and pick up on new tips and ideas that will open you up to new possibilities with both editing and while out shooting.
Q6: Will Lightroom 101 work for me if I'm not a wedding photographer?
100%! In this course, we deal with all photos whatever the subject matter. Lightroom 101 is an implementation program on how to handle whatever photos you throw at it. While my professional experience is in wedding photography and personal family photography, the lessons taught will apply to whatever it is that you shoot.
Q7: What is the return policy?
We are going to make a little deal, ok? *head nod* I am 100% committed to Lightroom 101 being the ONLY program you need to successfully kickstart your photography editing efforts while I watch your progress through the step-by-step plan. If you are committed to learning how to learn Lightroom once and for all and gain the confidence youve been looking for in your edits the I promise you, you WILL succeed with Lightroom 101. And if you can show me you’ve gone through all the steps, did the work, and still feel totally lost with editing then I insist that you reach out to me within 30 days to get 100% of your investment back.

Still Undecided?

You know you’re ready for Lightroom 101 if…


You’re just getting started in photography.

Humanity took more photos in 2019 than any previous year… combined. You need a way to organize all of those photos and nail it from the start by using one of the most powerful step by step process available now.

You’ve been trying to learn Lightroom for months (or even years!)

But despite watching a mind numbing amount of tutorials online you're just as lost as you ever were and when you do manage to import some photos they never turn out the way you wanted and always look different when you upload it online or look at the photo on your phone.

You already KNOW your way around Lightroom

Sure! You will pick up more than just a few small tweaks as you go through Lightroom 101 even if you already know how you want your photos to turn out.

You know your current editing skills are holding you back from what could be a great photo!

You've taken that photo that makes you stop and say WOAH more than once. But when you bring it into the computer you can never seem to find the right slider or setting that enhances the scene and makes it stand out. It's there, I promise! And I want to show you!

Photography will play a major part in your life in 2022 and beyond!

Doing things like watching photography youtube tutorials, listening to photography podcasts, joining photography Facebook groups, and researching the best camera gear to buy tells me you’re serious about photography. Only problem is without a clear strategy that ties them all together you'll experience nothing but discouraging “why do I even bother” results, followed by crippling overwhelm over what to do next.

You’re excited to learn the Lightroom 101 step-by-step roadmap

Even if you have felt side-tracked and let down before, you’re currently feeling renewed optimism knowing that by this weekend you can be plugging yourself into an easy-to-follow yet super effective methodology for cataloging your photos and flexing your artistic muscles, who’s effects will compound every single day.

You feel confident grabbing your access details knowing you have 30 days to test it out

It is really simple, you either do the work and experience editing with more confidence and less overwhelm in the next 30 days than you ever thought possible… or you shoot me a quick message asking me to undo this whole “learn how to beautifully edit photos” experiment.


If you caught yourself nodding your head, then I can’t wait to meet you inside Lightroom 101.

 

Lightroom 101

From Import to Export create a powerful photo editing workflow to spend less time wondering what sliders do what and spend more time shooting what you love!

Your Instructor


Raymond Hatfield
Raymond Hatfield

I'm Raymond! Host of the Beginner Photography Podcast and Wedding Photographer with 10 years of experience and I am here to teach you photography fundamentals so you too can create incredible images behind the camera.